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Waba uhangayikishijwe no kugurisha ububiko bwawe bwamasaha? Kumva uhangayikishijwe no gukurura abakiriya? Guharanira kugendana ningorabahizi zo kuyobora iduka? Muri iki gihe, gushiraho iduka ntabwo ari igice gikomeye; imbogamizi nyayo iri mu kuyicunga neza mumasoko akomeye yo guhatanira amasoko kugirango yongere ibicuruzwa kandi yunguke.
Kuzamura ibicuruzwa byububiko bwawe bwisaha, dore ingingo enye zingenzi:
Kumenyekanisha → Kanda → Guhindura → Kugumana abakiriya
Abantu bahitamo guhitamo kwigenga aho kuba abahawe pasiporo; barizera cyane. None, ni gute twahuza neza intego zacu nabakiriya?
Intambwe yambere yo kubona traffic ni ukugaragaza cyane imbere yabakiriya bawe. Ariko traffic ituruka he? Imodoka irashobora kugabanywamo ibyiciro bibiri: traffic traffic na traffic yishyuwe. Reba igishushanyo gikurikira:
Traffic traffic Organic traffic traffic:
Imodoka iboneka binyuze muri moteri zishakisha nka Google, Bing, nibindi.Ubu bwoko bwimodoka busanzwe bufite igipimo kinini cyo guhinduka no kwishora mubakoreshakuberako abakoresha basanga urubuga rwawe mugushakisha ijambo ryibanze. Organicsearch ikubiyemo ibintu bitandukanye birimo ijambo ryibanze ryogutezimbere, amahuza yimbere, hamwe nandi masano yo hanze.
Traff Imodoka rusange:
Imodoka iboneka binyuze ku mbuga nkoranyambaga nka Facebook, Twitter, LinkedIn, n'ibindi.Ubu bwoko bwimodoka busanzwe bufite abakoresha benshi, ariko ibipimo byo guhinduka birashobora gutandukana bitewe nurubuga hamwe nababigenewe.
Traff Imodoka zoherejwe:
Imodoka iboneka binyuze mukwamamaza imeri, mubisanzwe bisaba abiyandikisha.Ubu bwoko bwimodoka busanzwe bufite igipimo kinini cyo guhindura hamwe nubushobozi bwo kugumana abakiriya.
Traff Imodoka itaziguye:
Yerekeza ku muhanda aho abakoresha binjira mu buryo butaziguye URL cyangwa bakayinyuza ku bimenyetso. Ubu bwoko bwimodoka akenshi bwerekana ubudahemuka bwabakoresha no kumenyekanisha ibicuruzwa. Imodoka itaziguye muri rusange ntabwo isaba amafaranga yinyongera yo kwamamaza arikoYishingikiriza ku kimenyetso cyerekana no gukoresha ijambo-umunwa.
Traffic traffic yamamaza:
Harimo, ariko ntabwo bigarukira gusa, kwamamaza moteri yishakisha, kwamamaza imbuga nkoranyambaga, amatangazo yamamaza, hamwe nibyifuzo bya influencer. Ubu bwoko bwimodoka itanga igenzura rikomeye ariko riza hamwe nigiciro kinini. Mubisanzwe, traffic yishyuwe irimoigenamigambi ryamamaza, guhitamo abumva guhitamo, no kugenzura ingengo yimari.
Umaze gusobanukirwa aho traffic ituruka, intambwe ikurikira nukwibanda kumasoko yumuhanda no gukoresha umutungo wawe nubushobozi bwawe kugirango wongere ibicuruzwa mububiko bwawe bushoboka.
Ni ubuhe bwoko bw'amasaha ashobora gukanda kubakoresha?
Biragaragara ko amasaha yujuje ibyo dukeneye ashobora kuba afite igipimo cyo hejuru cyo gukanda, ukurikije uburambe bwo kugura.
Shakisha gukanda-ibiciro bifitanye isano ahanini nibintu bitatu:ibicuruzwa birushanwe, gutezimbere amashusho, hamwe nubuhanga bukora.
1. Kurushanwa ku bicuruzwa:
Igiciro: Menya neza ibiciro byapiganwa kugirango ukurura abaguzi.
● Ubwiza: Gutanga amakuru meza na serivise nziza zo murwego rwo kubaka izina ryiza ryabakoresha no kongera ibiciro byo gukanda.
Gutezimbere ibicuruzwa byamamaye: Koresha ibicuruzwa byamamaye nkabashoferi kugirango wongere inyungu mubindi bicuruzwa.
2. Gukoresha amashusho:
Shyira ahagaragara ingingo zo kugurisha: Erekana ingingo zidasanzwe zo kugurisha nibiranga ibicuruzwa mumashusho kugirango ushimishe abakoresha.
Ity Ibisobanuro byumwuga: Menya neza ishusho isobanutse kugirango werekane ibicuruzwa, utange abakoresha uburambe bwimbitse.
● Kwitabaza Ubwiza bw'abumva: Hitamo uburyo bw'ishusho nibintu bihuza nibyiza byubwiza bwabareba abareba.
3. Gukoresha uburyo bwa tekiniki bukoreshwa:
Election Ijambo ryibanze Guhitamo: Hitamo ijambo ryibanze rifite akamaro kangana nubushakashatsi buringaniye bujyanye no kureba ibiranga kugirango uzamure urutonde rwa moteri yubushakashatsi.
Opt Optimisation ya SEO: Hindura neza ibisobanuro byibicuruzwa, imitwe, nandi makuru yingenzi kugirango wongere moteri yubushakashatsi, bityo uzamure imenyekanisha no gukanda ibiciro.
Kunoza igipimo cyo guhindura ububiko bwa e-ubucuruzi, urufunguzo ruri mukubona traffic nyayo. Niba ibinyabiziga bikurura iduka bidasobanutse neza, biterwa gusa namatsiko cyangwa inyungu, abakiriya barashobora kubona ibicuruzwa bidakwiriye hanyuma bagahindukirira andi maduka kugirango bagure. Kubwibyo, kugirango ubone traffic traffic, guhitamo ijambo ryibanze ningirakamaro, kandi murwego rwo hejuru bifitanye isano nijambo ryibanze nibicuruzwa, nibyiza.
None, nigute dushobora gusobanura neza ibiranga ibicuruzwa byamasaha?
Turashobora gukoresha moderi ya FABE:
F (Ikiranga): Ikiranga isaha nigaragara: binini, bito, bizengurutse, kare, nibindi.
A (Avantage): Ibyiza byisaha harimo ubujyakuzimu butagira amazi, ibintu, kugenda, nibindi.
B (Inyungu): Inyungu zikomoka ku nyungu, nkibikoresho byuma bidafite ingese byongera imbaraga, bigatuma abantu bagaragara nkabato. Ibikoresho bya zahabu byongera ubupfura, kuramba kuramba, no gutanga ingaruka-eshatu.
E (Ibimenyetso): Tanga ibimenyetso cyangwa ingero zo kumvisha abakiriya kugura. Ibimenyetso bigizwe nibibazo byihariye cyangwa amakuru ajyanye na (F, A, B) kugirango yerekane agaciro nibyiza byibicuruzwa.
Umaze kubona abakiriya neza, nigute wabigumana?
Urashobora kubikora utanga amashusho yerekana ibicuruzwa no guhuza ibicuruzwa, kugurisha ibicuruzwa, guhuza, ibintu byihutirwa, hamwe no kwishyura byishyurwa kugirango wongere igipimo cyibicuruzwa hamwe nagaciro keza.
Gushishikariza abakiriya gusiga ibitekerezo byiza no gusangira ubunararibonye bwabo bwo gukoresha nabyo ni ngombwa. Ubushakashatsi bwerekana ko abantu barenga 50% bavuga ko isuzuma rigira uruhare runini mubyemezo byabo byubuguzi, kandi isuzuma ryiza rishobora gushishikariza abakiriya kugura.
Gutsindira abakiriya b'indahemuka, amahugurwa y'abakozi ni ngombwa. Amahugurwa agomba kuba akubiyemoreba ubumenyi, uburambe bwa serivisi, no kumva ibitekerezo byabakiriya.Utitaye kumasoko yawe meza, kugira ubumenyi bwimbitse bwubumenyi bwamasaha ni ngombwa. Abakozi bagurisha bafite ubumenyi bwinshi bakurura abakiriya babizi kandi barashobora kubayobora guhitamo isaha iboneye.
Kugabana ubumenyi ukoresheje blog, imbuga nkoranyambaga, cyangwa kwakira imbonankubone kugirango werekane amasaha no gukorana nabayireba nuburyo bwiza bwo gukurura traffic.Ibi bituma abakiriya bizera ubumenyi bwawe, bityo, ibicuruzwa byawe.
Byongeye kandi, gushyiraho sisitemu yinyungu zabanyamuryango nabyo ni ikintu cyingenzi cyo kuzamura ubudahemuka bwabakiriya. Kohereza isabukuru y'amavuko cyangwa isabukuru no gutanga kugabanuka kubakiriya bituma bakwibuka. Ibi bishishikariza abakiriya kwelindagusaba inama kubakiriya bashya,bityokuzamura ijambo ku munwa no kongera ibicuruzwa. Aya mayeri atuma amasaha yawe cyangwa ububiko bwawe bugaragara, bikurura abakiriya benshi kandi bikagumana ubudahemuka bwabo.
Mugusoza, nukugirango ububiko bwawe bugaragare, gukurura abakiriya, no kugirirwa ikizere, uzagira iduka ryamasaha meza, kandi kugurisha ntabwo bizaba ikibazo.
Naviforce ntabwo itanga gusa amasaha ahenze cyane ahubwo inemeza ubuziranenge bwayo uburyo bukomeye bwo gupima ubuziranenge.Dufite itsinda ryumwuga ritanga ibicuruzwa byujuje ubuziranenge amakuru yubusa kubuntu kubucuruzi bose bakorana amasaha, bikagukiza ibibazo byamashusho yibicuruzwa. Niba ushaka kongeramo ibicuruzwa byiza mububiko bwawe,twandikire ako kanya kugirango ubone ibiciro bigezweho hanyuma utangire urugendo rwubufatanye!
Igihe cyo kohereza: Werurwe-30-2024
