Mumusika wanhasi wepasi rose, vatengesi vekuChina vanoyambuka e-commerce vanosangana nematambudziko akawanda. Kuchengeta kugadzikana kwebhizinesi uye kutsvaga kukura mukati mekuwedzera kwemitengo yekutengeserana kwenyika, kukwikwidza kwepuratifomu kudzvanya nzvimbo yekurarama kwemabhizinesi, uye kuderera kwekuda kwemusika kuri kunetsa kune mazhinji eChinese e-commerce mabhizimusi. Aya matambudziko anoshanda zvakare seakakosha ekutsvagisa misoro yezvirongwa zvakawanda zveyunivhesiti.
Vadzidzisi uye alumni veGuangdong University of Finance
Musi waChikunguru 11, 2024, vadzidzisi nevadzidzi vepaChikoro cheEconomics uye Trade paGuangdong University of Finance vakashanyira GUANG ZHOU NAVIFORCE Watch Co., Ltd. Chiitiko ichi chakanangana nezviitiko zvinoshanda uye mafambiro eindastiri mumabhizinesi ekuyambuka muganhu e-commerce mashandiro.
Sapiyona mumunda ane makore gumi nemaviri echiitiko, Kevin Yang, muvambi weGUANG ZHOU NAVIFORCE Watch CO.,LTD, akagovera.nhoroondo yebudiriro yekambaniuye akatsanangura kuti NAVIFORCE yakakunda sei makore matatu ekuvhara denda:
kevin_yang akagovera ruzivo rwake nevatori vechikamu
1.Market Insight uyeKuvandudza Hunhu:
Kudzoka muna 2012, Kevin Yang akacherechedza mukana wegungwa rebhuruu muchikamu chemusika chewachi dzine mutengo uri pakati pemadhora makumi maviri nemadhora zana, achiona hurombo pakati pezvipo zviripo. Akasarudza mafambiro echiJapan kune ake ekutanga magadzirirwo uye akave nechokwadi kuti asangana 3ATM isina mvura miyero. Pasina zvigadzirwa zvakafananidzwa zvinopa mhando imwechete pamutengo mumwe chete, NAVIFORCE wachi dzakabva dzawana mukurumbira pakati pevatengesi pasi rese pakuvhurwa.
kevin_yang (wokutanga kubva kuruboshwe) anogovera zvakaitika kwaari nevatori vechikamu
2.In-House Watch Factory uyeStringent Quality Control:
Kutarisana nekuwanda kwemirairo yepasirese, kuchengetedza kuenderana uye kunaka kwaive kwakakosha. Kevin Yang akanyatso gadzirisa chikamu chewachi chekugovera cheni, achiisa batch yega yega yechigadzirwa kune yakaomesesa 3Q ongororo inovhara kushanda, mhando yezvinhu, kurongeka kwegungano, kudzivirira mvura, nezvimwe. Anotenda kuti zvigadzirwa zvemhando yepamusoro ndiyo nharo inopwisa yekuvimbika kwevatengi, inotsigirwa neakavimbika rekutengesa cheni.
Vatori vechikamu vakabvunza mibvunzo
3.Pricing Strategy uye Market Segmentation:
Kunyangwe kuzivikanwa kwepasirese kweNAVIFORCE, Kevin Yang akabvisa maprimiyamu emhando paaipa vatengesi vezvitoro, achivimbisa mitengo yemakwikwi iyo vamwe vaisakwanisa kuenderana nemhando yakafanana. Kevin Yang akataura kuti vamwe vatengesi vakambotaura kuti havakwanise kuwana mitengo yakaderera yeNAVIFORCE kunyangwe vakagadzira wachi dzemhando yakaenzana ivo pachavo. NAVIFORCE yakanyatsowana "mhando yepamusoro pamutengo mumwe chete, mutengo wakanaka pamhando imwe chete," ichipa vatengesi vewachi yepasirese nemitengo uye purofiti. Pamusoro pezvo, NAVIFORCE yakakamura musika, ichibvumira vatengesi vanobva kunyika dzakasiyana kuti vashandise danho ravo uye kudzivirira kukwikwidza kwemitengo zvizere.
Pasinei nekushanduka kwemusika, iyo 4P yekushambadzira dzidziso inoramba yakakosha pakubudirira kwebhizinesi. Mazano eNAVIFORCE anosanganisira kupa zvigadzirwa zvemhando yepamusoro, kusimudzira chiteshi chepamusoro nepasi, uye kupa mabasa ekusimudzira kune vagovani venguva refu pasi rese kuti varambe vachikura.
Vatori vechikamu
Vadzidzisi uye vakapedza kudzidza kubva kuGuangdong University of Finance vakatsigira maonero anoshanda akawanikwa kubva kuNAVIFORCE's cross-border e-commerce maitiro. Vakagovanawo zvavakawana patsvagiridzo yazvino uye zviitiko zvinoshanda mumunda, vachiratidza kukosha kwekubatanidza dzidzo nechaiyo-yepasirese application kusimudzira maonero epasirese uye kugona hunyanzvi pakati pevadzidzi.
Vatori vechikamu vakagamuchira mawachi eNAVIFORCE sezvipo
Kuburikidza nekutsinhana uku, Guangdong Finance University neNaviforce Watch vakadzamisa kunzwisisa kwavo kwezvido zvemusika uye mafambiro ebudiriro, vachiisa hwaro hwakasimba hwekurera tarenda nekuona kwepasirese uye kunzwisisa kwemusika. Mapato ese ari maviri akavimbisa kuenderera mberi nekubatana kwavo kwepedyo kufambisa hunyanzvi uye budiriro muchikamu che-e-commerce chikamu, kugadzirira matambudziko eindasitiri mune ramangwana.
Nguva yekutumira: Jul-17-2024