Amadoda 
Abasetyhini 
Izibini 
Digital Watch
Iquartz
Iquartz
Iquartz
Iquartz
Ukujonga oomatshini abazenzekelayo 
I-Solar-Powered Watch 
I-Smart Watch 
Ngaba ukhathazekile ngokuthengiswa kwevenkile yakho yeewotshi? Ngaba uziva unexhala malunga nokutsala abathengi? Uyasokola ukukhangela ubunzima bokuqhuba ivenkile? Kule mihla, ukuseka ivenkile akuyonxalenye inzima; owona mceli mngeni ulele ekuyilawuleni ngokukuko kwimeko yemalike enokhuphiswano oluqatha ukuze kwandiswe intengiso kunye nokwenza inzuzo.
Ukonyusa intengiso yevenkile yakho yewotshi, nazi iindawo ezine eziphambili:
Utyhileko → Ucofa → Uguqulo → Ugcino lwaBathengi
Abantu bakhetha ukwenza ukhetho oluzimeleyo kunokuba babe ngabamkeli nje; bazithembe kakhulu. Ke, sinxibelelana njani ngokusondeleyo neenjongo zethu kunye nabathengi?
Inyathelo lokuqala lokufumana itrafikhi kukwandisa ukubonakaliswa phambi kwabathengi abanokubakho. Kodwa i-traffic ivela phi? I-Traffic inokwahlulwa ibe ngamacandelo amabini: i-traffic yasimahla kunye ne-traffic ehlawulwayo. Jonga lo mzobo ungezantsi:
●I-Organic Search Traffic:
I-traffic ifumaneka ngeenjini zokukhangela ezifana neGoogle, Bing, njl.Olu hlobo lwetrafikhi lunezinga eliphezulu lokuguqulwa kunye nokuzibandakanya komsebenzisikuba abasebenzisi bafumana iwebhusayithi yakho ngokukhangela amagama angundoqo athile. I-Organicssearch ibandakanya iinkalo ezahlukeneyo ezibandakanya ukusetyenziswa kwegama elingundoqo, izixhumanisi zangaphakathi, kunye nezixhumanisi zangaphandle.
● I-Social Traffic:
I-traffic ifunyanwa ngamaqonga eendaba ezentlalo afana ne-Facebook, Twitter, LinkedIn, njl.Olu hlobo lwetrafikhi ludla ngokubanokuzibandakanya okukhulu kwabasebenzisi, kodwa amazinga okuguqulwa anokwahluka ngokuxhomekeke kwiqonga kunye nabaphulaphuli ekujoliswe kubo.
● Itrafikhi ye-imeyile:
I-Traffic ifunyenwe ngamaphulo okuthengisa nge-imeyile, ahlala efuna ukubhaliswa kwabasebenzisi.Olu hlobo lwetrafikhi ludla ngokuba namazinga aphezulu oguqulo kunye nesakhono sokugcina abathengi.
●ITrafikhi ethe ngqo:
Ibhekisa kwitrafikhi apho abasebenzisi bangena ngokuthe ngqo kwi-URL yewebhusayithi okanye bafikelele kuyo ngeebhukhmakhi. Olu hlobo lwetrafikhi luhlala lubonisa ukuthembeka okuphezulu kwabasebenzisi kunye nolwazi lophawu. I-traffic ethe ngqo ayifuni iindleko ezongezelelweyo zentengiso kodwaithembele kwimpembelelo yophawu kunye negama lomsebenzisi ngomlomo.
●IiNtengiso zeNtengiso:
Kubandakanya, kodwa kungaphelelanga apho, iintengiso ze-injini yokukhangela, iintengiso kwimidiya yoluntu, iintengiso zebhena, kunye neengcebiso zabaphembeleli. Olu hlobo lwetrafikhi lubonelela ngolawulo oluluqilima kodwa luza neendleko eziphezulu. Ngokuqhelekileyo, i-traffic ehlawulwayo ibandakanyaucwangciso lwentengiso, ukhetho lwabaphulaphuli ekujoliswe kubo, kunye nolawulo lohlahlo lwabiwo-mali.
Nje ukuba uqonde ukuba i-traffic ivela phi, inyathelo elilandelayo kukugxila kule mithombo yendlela kwaye usebenzise izixhobo zakho kunye nobuchule bakho ukukhulisa itrafikhi kwivenkile yakho kangangoko kunokwenzeka.
Loluphi uhlobo lweewotshi ekunokwenzeka ukuba lucofelwe ngabathengi?
Kuyabonakala ukuba iiwotshi ezizalisekisa iimfuno zethu kunokwenzeka ukuba zibe nezinga eliphezulu lokucofa, ngokusekelwe kumava ethu okuthenga.
Ukukhangela amaxabiso okucofa adityaniswa ikakhulu nezinto ezintathu:ukukhuphisana kwemveliso, ukulungiswa kwemifanekiso, kunye nobuchule bokusebenza.
1. Ukhuphiswano lweMveliso:
● Ixabiso: Qinisekisa amaxabiso akhuphisanayo ukutsala unqakrazo lwabathengi.
● Umgangatho: Ukubonelela ngolwazi oluphezulu lwemveliso kunye neenkonzo zokwakha igama elihle lomsebenzisi kunye nokunyusa izinga lokucofa.
● Phuhlisa iiMveliso zeFlagship: Sebenzisa iimveliso eziphambili njengabaqhubi bezithuthi ukunyusa umdla kwezinye iimveliso.
2. ULungiselelo loMfanekiso:
● Amanqaku aPhakamisayo okuthengisa: Bonisa iindawo ezithengisayo ezikhethekileyo kunye neempawu zemveliso kwimifanekiso ukubamba ingqalelo yomsebenzisi.
● Ukucaciswa koBuchule: Qinisekisa ukucaca okuphezulu komfanekiso ukubonisa iinkcukacha zemveliso, ukubonelela abasebenzisi ngamava acacileyo.
● Ukubhenela kuMphulaphuli we-Aesthetics: Khetha izitayile zemifanekiso kunye neempawu ezihambelana nobuhle obukhethwa ngabaphulaphuli bewotshi.
3. UPhuculo lobuGcisa bokuSebenza:
● Ukukhetha igama elingundoqo: Khetha amagama angundoqo afanelekileyo kunye nomthamo wokukhangela ophakathi ohambelana neempawu zokubukela ukuphucula umgangatho we-injini yokukhangela.
● Ukuphuculwa kwe-SEO: Lungiselela iinkcazo zemveliso, izihloko, kunye nolunye ulwazi oluphambili ukunyusa ukufaneleka kwe-injini yokukhangela, ngaloo ndlela uphucula ukuvezwa kunye nokucofa amaxabiso.
Ukuphucula izinga lokuguqulwa kwevenkile ye-e-commerce, undoqo ulele ekufumaneni i-traffic echanekileyo. Ukuba i-traffic etsalwa evenkileni ayichanekanga, iqhutywa nje kukufuna ukwazi okanye umdla, abathengi banokufumana iimveliso ezingafanelekanga kwaye baguqukele kwezinye iivenkile ukuze bazithenge. Ke ngoko, ukufumana i-traffic echanekileyo, ukukhetha amagama aphambili kubalulekile, kwaye okukhona kuhambelana phakathi kwamagama angundoqo kunye neemveliso, kungcono.
Ngoko, sinokuzichaza njani ngokuchanekileyo iimpawu zeemveliso zewotshi?
Singasebenzisa imodeli yeFABE:
F (Uphawu): Uphawu lwewotshi yimbonakalo yayo: enkulu, encinci, ingqukuva, isikwere, njl.
A (Inzuzo): Iingenelo zewotshi ziquka ubunzulu bokungangeni manzi, izinto eziphathekayo, intshukumo, njl.
B (Benefit): Iingenelo ezifumaneka kwizinto eziluncedo, ezifana nentsimbi engatyiwayo yongeza amandla, zenza abantu babonakale bebatsha. Izinto zegolide zongeza ubuhandiba, ukwandisa ubomi bokunxiba, kunye nokubonelela ngesiphumo esine-dimensional ezintathu.
E (Ubungqina): Nika ubungqina okanye imizekelo ukukholisa abathengi ukuba bathenge. Ubungqina buqukethe iimeko ezithile okanye idatha enxulumene (F, A, B) ukubonisa ixabiso kunye neenzuzo zemveliso.
Nje ukuba ufumene abathengi abachanekileyo, ubagcina njani?
Unokwenza oku ngokubonelela ngemiboniso yevidiyo yemveliso kunye nokudibanisa i-upselling, i-cross-selling, i-bundling, iimpawu eziphuthumayo, kunye neentlawulo zezavenge zokunyusa izinga lokuphumelela kwee-odolo kunye nexabiso le-odolo.
Ukukhuthaza abathengi ukuba bashiye uphononongo oluhle kwaye babelane ngamava abo okusebenzisa iwotshi nako kubalulekile. Uphononongo lubonisa ukuba ngaphezulu kwe-50% yabantu bathi uphononongo lunempembelelo enkulu kwizigqibo zabo zokuthenga, kwaye ukuphononongwa okuqinisekileyo okuqinisekileyo kunokukhuthaza abathengi ukuba bathenge.
Ukuphumelela abathengi abathembekileyo, uqeqesho lwabasebenzi lubalulekile. Uqeqesho kufuneka lubandakanyeukubukela ulwazi, amava enkonzo, kunye nokuphulaphula impendulo yabathengi.Nokuba yeyiphi imakethi yakho ye-niche, ukuba nokuqonda okunzulu kolwazi lokubukela kubalulekile. Abasebenzi bezentengiso abanolwazi olubanzi bahlala betsala abathengi abanolwazi kwaye banokubakhokela ukuba bakhethe iwotshi elungileyo.
Ukwabelana ngolwazi ngeeblogi, amaqonga eendaba ezentlalo, okanye ukubamba imijelo ephilayo ukubonisa iiwotshi kunye nokusebenzisana nababukeli ziindlela ezisebenzayo zokutsala itrafikhi.Oku kuvumela abathengi ukuba bathembe ulwazi lwakho kwaye, ngenxa yoko, iimveliso zakho.
Ngaphezu koko, ukuseka inkqubo yeenzuzo zobulungu ikwangumba ophambili wokuphucula ukunyaniseka kwabathengi. Ukuthumela imibuliso yomhla wokuzalwa okanye isikhumbuzo kunye nokunikezela ngezaphulelo kubathengi kubenza bakukhumbule. Oku kukhuthaza abathengi ngokunyanisekileyosicebisa ukuba abathengi abatsha,ngolo hloboukukhuthaza ilizwi-ngomlomo kunye nokwanda kweentengiso. La maqhinga enza iiwotshi zakho okanye ivenkile igqame, itsala abathengi abaninzi kwaye igcine ukunyaniseka kwabo.
Ekugqibeleni, ngokwenza ivenkile yakho ibonakale, ukutsala abathengi, kunye nokufumana ukuthembela kwabo, uya kuba nevenkile yokubukela eyimpumelelo, kwaye ukuthengisa akuyi kuba ngumcimbi.
I-Naviforce ayinikezeli kuphela ezona wotshi zinexabiso eliphantsi kodwa zikwaqinisekisa umgangatho wazo iinkqubo zovavanyo lomgangatho ongqongqo.Sineqela lobuchwephesha elibonelela ngeepakethi zolwazi lwemveliso ezikumgangatho ophezulu simahla kubo bonke abathengisi bewotshi abasebenzisanayo, okonga inkathazo yemifanekiso yemveliso. Ukuba ufuna ukongeza iimveliso ezigqwesileyo kwivenkile yakho,Qhagamshelana nathi ngoko nangoko ukufumana amaxabiso amva nje kwaye uqalise uhambo lwethu lwentsebenziswano!
Ixesha lokuposa: Mar-30-2024
