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Iqanda ukuya kwelinye: Ulwakha njani eyakho ibhrendi yewotshi (icandelo 1)

Ukuba ufuna ukuphumelela kushishino lokubukela, kubalulekile ukuhlalutya izizathu zokuba kutheni iimpawu ezincinci ezifana neMVMT kunye noDaniel Wellington ziye zaphula imiqobo yeempawu ezindala.Into eqhelekileyo emva kwempumelelo yezi mpawu zivelayo yintsebenziswano yabo kunye neenkampani ezinamava . Ezi nkampani zibandakanya uyilo olukhethekileyo lweewotshi kunye neefemu ezivelisayo, kunye nee-arhente zobuchwephesha zokuthengisa nokukhuthaza. Banokukunika iiwotshi ezikumgangatho ophezulu ezinemida yenzuzo, inkonzo engenaxhala emva kokuthengisa, kunye neengcebiso ezisebenzayo zokuthengisa kunye nenkxaso yobugcisa kwinqanaba ngalinye ukusuka.uyilo, ukuvelisa, ukupakisha, amaxabiso, kunye nokuthengisa emva kokuthengisa.

Ke, nokuba injongo yakho kukwenza uphawu lwewotshi yakho lube yimveliso yeenkwenkwezi kwi-intanethi, isasazwe kwiivenkile zasesitalatweni kwihlabathi liphela, okanye uthengise iiwotshi eziphezulu kwiivenkile zokutyela, kuya kufuneka ujongane nezi ngongoma zi-5 zilandelayo:

Imarike: Fumana imfuno yemarike

Imveliso: Yila kwaye wenze

I-Brand: Ukwakhiwa kwe-brand esebenzayo

Indawo: Uyilo lwetshaneli yokuthengisa

Ukukhuthaza: Izicwangciso zokuthengisa nokukhuthaza

Ngokujongana nala manqaku, unokugqama kwimarike yokubukela kwaye useke eyakho ibhrendi yokubukela ukusuka ku-0 ukuya ku-1.

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Inyathelo 1: Misa iwotshi yakho ngokusekwe kwiMfuno yeMarike

Eyona njongo yophando lwemarike kukuqonda ngcono ukubekwa kweewotshi ngokwahlukileyouluhlu lwamaxabisokunye neendidi kwiimarike ukuze ukwazi ukukhetha i-1-2 uluhlu lwexabiso olufanelekileyo kwi-brand yakho yokubukela kunye ngokuchanekileyokujoliswe kwisiseko somthengi wakho.

Ngokweendlela zemarike,iimveliso ezinamaxabiso afikelelekayo zihlala zinendawo enkulu yentengiso. Uyakwazi ukuhlalutya idatha esuka kwiiplatifti zokuthengisa ezivuthiweyo kwi-intanethi ezifana ne-Amazon kunye ne-AliExpress ukuqonda amaxabiso amaxabiso kunye nezabelo zemarike yeemveliso eziphezulu ze-10 zokubukela. KwiAmazon, uninzi lweenkampani zokubukela ezintsha zithengisa iimveliso zazo malunga ne-20-60 yeedola, ngelixa kwi-AliExpress, uninzi lweenkampani zithengisa iimveliso zazo phakathi kwe-15-35 yeedola. Nangona olu luhlu lwamaxabiso lunokuba nemida yengeniso elinganiselweyo, lunokukuncedaukwakha isiseko somthengi othile. Ke ngoko, ukubonelela ngeemveliso zewotshi ezifikelelekayo njengesicwangciso sokuqala lukhetho olulungileyo kwaye kunokukunceda ufezekise ezinye iziphumo ngexesha elifutshane.

Ke ngoko, kwinkqubo yokwakha isiseko sabathengi bakho, ungacinga ngokunikezela ngeemveliso zewotshi ezinexabiso eliphantsi ukuhlangabezana nemfuno yentengiso kunye nokwandisa ulwazi lophawu. Njengoko inkxaso-mali yakho kunye nomgca wemveliso ukhula, ungazisa ngokuthe ngcembe iiwotshi ezinexabiso eliphezulu ukuze uzifezekiseukwahlukana kwemvelisokunye nokwandisa isabelo semarike.

Inyathelo lesi-2: Fumana uMvelisi wewotshi oLungileyo woYilo lweMveliso yakho kunye nokuVelisa

Kwinqanaba lokuqala,iindleko zokuthengaidla ngokuba ngowona mlinganiselo mkhulu. Kwangaxeshanye, kuhle kakhuluumgangatho wokubukelainokubeka isiseko esihle sokuba uqokelele abathengi ukusuka ekuqaleni. Ngoko ke, emva kokuba uphando lwemarike lugqityiwe, kufuneka ugxininiseingundoqo ye-brand-imveliso ngokwayo. Kwinkqubo yoyilo lwemveliso kunye nokuveliswa, ukukhetha okuthembekileyoumenzi iwotshiibalulekile.

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Xa ukhetha umthengisi wewotshi, nanga amanye amacebiso:

1. Qwalasela uMgangatho weMveliso kunye nokuthembeka:Umgangatho wemveliso ogqwesileyo ungundoqo ekutsaleni abathengi kunye nokubeka isiseko esiluqilima. Qinisekisa ukuba umthengisi unokubonelela ngeemveliso ezikumgangatho ophezulu ukuhlangabezana neemfuno zakho nezabathengi bakho.

2. Ubuncinane boMyinge woMyalelo:Khetha umthengisi onobungakanani obuncinci bomyalelo ohambelana nesikali sakho kunye neemfuno. Ukuba ulishishini elincinci, umthengisi omncinci angakulungela ngakumbi.

3. Thelekisa amaxabiso:Njengoko amandla akho okuthenga enyuka, ukuqhagamshelana nabanikezeli abahlukeneyo kunokukunceda uthethathethane ngamaxabiso angcono. Nangona kunjalo, ixabiso ayisiyiyo yodwa ikhrayitheriya; nezinye izinto kufuneka ziqwalaselwe ngokunjalo.

4. Ubuchule obuBanzi boMboneleli:Ukongeza kwixabiso kunye nomgangatho, qwalasela amandla olawulo lwekhonkco lobonelelo kunye nolwazi lobungcali. Bafanele babonwe njengamaqabane akho anokukunceda ukusombulula iingxaki kunye nokwakha ubudlelwane bokuthembana.

5. Ubudlelwane beNtsebenziswano:Khetha umthengisi onokuseka ubudlelwane obuhle kunye nenqanaba eliphezulu lokuthembana. Ndwendwela umthengisi ngamnye, yazi iqela labo, kwaye ubone ukuba ungakha ubudlelwane obusondeleyo kunye nabo.

Isishwankathelo, ukukhetha umthengisi wewotshi othembekileyo kubalulekile, njengoko baya kuba nefuthe elibalulekileyo kuphuhliso lweshishini lakho kunye nokwaneliseka kwabathengi. Ngexesha lenkqubo yokhetho, qwalasela izinto ezinje ngomgangatho wemveliso, ixabiso, amandla olawulo lonikezelo, kunye nobudlelwane bentsebenziswano ukufumana elona qabane lilungileyo kuwe.

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I-NAVIFORCE ngumenzi wewotshi onefektri yayo, esebenzisana neempawu zewotshi ezaziwayo kwihlabathi kwaye ifumana indumiso kwihlabathi liphela kumazwe angaphezu kwe-100. Banikezela ngeenkonzo ze-OEM kunye ne-ODM, kunye nohlobo lwabo lweewotshi. Oku kuthetha ukuba ungaodola isampulu phambi kokuba uzibophelele ukuqinisekisa umgangatho.

Nje ukuba ufumene umenzi wewotshi ofanelekileyo, ugxininiso olulandelayo kukuyila nokuvelisa iimveliso ezikumgangatho ophezulu.

Nazi ezinye izinto ekufuneka ziqwalaselwe:

●Indlela yeNtsebenziswano:Kukho iindlela ezintathu ngokubanzi. Ungasebenzisa uyilo lwewotshi olukhoyo oluvela kwibhrendi yomenzi, uguqule uyilo oluthile, okanye unikeze uyilo olutsha ngokupheleleyo. Ukukhetha ukhetho lokuqala lufanelekile njengoko uyilo olukhoyo alufuni ixesha elongezelelweyo lophuhliso kwaye sele luvavanyiwe kwimarike. Nangona kunjalo, ukuba unezimvo zakho, kuya kufuneka uqwalasele izinto ezininzi.

● Iindidi zewotshi kunye nezimbo:Kukho iindidi ngeendidi zeewotshi, kuquka iiwotshi zequartz, oomatshini, kunye nelanga, kunye nezimbo ezahlukeneyo ezifana nezemidlalo, ishishini, ubunewunewu kunye nobuncinci.

●Imisebenzi yokubukela:Ukongeza kugcino lwexesha olusisiseko, ukunika imisebenzi eyongezelelweyo enje ngokuboniswa komhla, istopwotshi, kunye nesibali-xesha kunokongeza ixabiso kwaye kutsale abathengi abaninzi.

●Izixhobo zokubukela:Ukufumana imathiriyeli ekumgangatho ophezulu kunye nehlala ixesha elide kubalulekile ekuqinisekiseni umgangatho wewotshi. Iiwotshi zenziwe ngamacandelo ahlukeneyo, ngalinye linomsebenzi walo othile. Kufuneka uqwalasele izinto ezifana nenkangeleko, imvakalelo, kunye nobunzima ukuze ukhethe ezona mathiriyeli zifanelekileyo. Nanga iindawo eziphambili zewotshi:

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1.Dial:Ukudayela yeyona nxalenye iphambili iwotshi, ngokuqhelekileyo yenziwe ngentsimbi, iglasi, okanye ceramic. Inophawu kunye namanani ukubonisa ixesha.

2.Izandla:Izandla zibonisa iiyure, imizuzu, kunye nemizuzwana. Ngokuqhelekileyo zenziwe ngetsimbi kwaye zijikeleze ukusuka kumbindi wokudayela.

3.Intshukumo:Intshukumo "yintliziyo" yewotshi, eyenziwe ngamagiya amaninzi achanekileyo, imithombo, kunye nezikrufu zokuqhuba ukunyakaza kwezandla. Iintshukumo ziqhelekile kwiindidi ezintathu: oomatshini, i-elektroniki, okanye ihybrid.

4. Crystal:Ikristale yimathiriyeli ecacileyo egubungela ukucofa, ihlala yenziwe ngeglasi (iglasi yesafire> iglasi yeminerali> i-acrylic), i-ceramic, okanye i-acrylic. Izinto ezahlukeneyo zinokuchasana okungafaniyo kwimpembelelo kunye ne-abrasion.

5. Umtya:Umtya udibanisa i-case kwisihlahla somntu onxibileyo, ngokuqhelekileyo senziwe ngesikhumba, isinyithi, okanye inayiloni.

6.Ityala:Ityala ngumaleko okhuselayo wokuhamba, ukucofa, kunye nekristale, ngokuqhelekileyo yenziwe ngetsimbi, i-ceramic, okanye iplastiki.

7. Qwalasela:I-clasp sisixhobo esidibanisa intambo, ngokuqhelekileyo yenziwe ngetsimbi, esetyenziselwa ukulungelelanisa ubude bentambo kwaye ikhuseleke.

8.Izixhobo:Izixhobo zibandakanya imisebenzi ekhethekileyo kunye neenxalenye ezongezelelweyo zewotshi, njengezibali-xesha, iikhalenda, kunye namakhonkco okwandisa i-wristband.

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Ukuyila kunye nokwenza inxalenye nganye yewotshi kufuna ukuchaneka kunye nengqalelo kwiinkcukacha ukwenza iwashi ekumgangatho ophezulu, echanekileyo. Nje ukuba wenze isigqibo malunga noyilo kunye nezixhobo zewotshi yakho, uya kufumana iisampulu kumvelisi ukuze uqinisekise ngaphambi kokuba uqhubeke nemveliso kwaye ulindele ukuqaliswa kwemarike.

Kweli nqaku, sijonge kwizinto ezimbini eziphambili zokudala iwotshi ukusuka ku-0-1: ukuchonga imfuno yentengiso kunye noyilo lwemveliso kunye nokuveliswa.

In inqaku elilandelayo, siza kuphinda sixoxe ngemiba emithathu ebaluleke ngokulinganayo yokwakhiwa kwebrendi, amajelo okuthengisa, kunye nezicwangciso zokuthengisa kunye nentengiso.


Ixesha lokuposa: Feb-29-2024

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