Madoda 
Abesifazane 
Abashadile 
Iwashi ledijithali
I-Quartz
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I-Quartz
I-Quartz
Iwashi likaMechanical elizenzakalelayo 
Iwashi Elinamandla Elanga 
Iwashi elihlakaniphile 
Ingabe ukhathazekile ngokuthengiswa kwesitolo sakho samawashi? Ingabe uzizwa ukhathazekile ngokuheha amakhasimende? Uzabalaza ukuzulazula ezinkingeni zokuphatha isitolo? Namuhla, ukumisa isitolo akuyona ingxenye enzima; inselele yangempela ilele ekuyiphatheni ngempumelelo endaweni yemakethe enokuncintisana kakhulu ukuze kwandiswe ukuthengisa nokwenza inzuzo.
Ukuze uthuthukise ukuthengiswa kwesitolo sakho sewashi, nanka amaphuzu amane abalulekile:
Ukuchayeka → Ukuchofoza → Ukuguqulwa → Ukugcinwa Kwekhasimende
Abantu bakhetha ukukhetha ngokuzimela kunokuba babe abamukeli abangenzi lutho; bazethemba kakhulu. Ngakho-ke, sizixhuma kanjani eduze izinjongo zethu namakhasimende?
Isinyathelo sokuqala sokuthola ithrafikhi ukwandisa ukuchayeka phambi kwamakhasimende angaba khona. Kodwa traffic ivelaphi? Ithrafikhi ingahlukaniswa izigaba ezimbili: ithrafikhi yamahhala kanye nethrafikhi ekhokhelwayo. Bheka umdwebo ongezansi:
●I-Organic Search Traffic:
Ithrafikhi itholakala ngezinjini zokusesha ezifana ne-Google, i-Bing, njll.Lolu hlobo lwethrafikhi luvamise ukuba nezinga eliphezulu lokuguqulwa kanye nokuzibandakanya komsebenzisingoba abasebenzisi bathola iwebhusayithi yakho ngokusesha amagama angukhiye athile. I-Organicssearch ihlanganisa izici ezihlukahlukene ezihlanganisa nokwenza kahle kwamagama angukhiye, izixhumanisi zangaphakathi, nezixhumanisi zangaphandle.
●I-Social Traffic:
Ithrafikhi itholwa ngezinkundla zokuxhumana ezifana ne-Facebook, Twitter, LinkedIn, njll.Lolu hlobo lwethrafikhi luvamise ukuba nokuzibandakanya okuphezulu komsebenzisi, kodwa amazinga okuguqulwa angase ahluke kuye ngenkundla nezithameli eziqondiwe.
● Ithrafikhi ye-imeyili:
Ithrafikhi itholakala ngemikhankaso yokumaketha nge-imeyili, ngokuvamile edinga ukubhaliswa kwabasebenzisi.Lolu hlobo lwethrafikhi luvamise ukuba namazinga aphezulu okuguqulwa kanye namandla okugcina amakhasimende.
●Ithrafikhi eqondile:
Isho ithrafikhi lapho abasebenzisi bengena khona ngqo i-URL yewebhusayithi noma bayifinyelele ngamabhukhimakhi. Lolu hlobo lwethrafikhi luvamise ukukhombisa ukwethembeka okuphezulu kwabasebenzisi nokuqwashisa ngomkhiqizo. Ithrafikhi eqondile ngokuvamile ayidingi izindleko ezengeziwe zokumaketha kodwaincike ethonyeni lomkhiqizo kanye nezwi lomlomo labasebenzisi.
● Ithrafikhi Yesikhangiso:
Kufaka phakathi, kodwa akukhawulelwe, ezikhangisweni zenjini yokusesha, izikhangiso zenkundla yezokuxhumana, izikhangiso zezibhengezo, nezincomo zabathonya. Lolu hlobo lwethrafikhi lunikeza ukulawuleka okuqinile kodwa luza nezindleko eziphakeme. Ngokuvamile, ithrafikhi ekhokhelwayo ihlanganisaukuhlela izikhangiso, ukukhetha izethameli eziqondiwe, nokulawula ibhajethi.
Uma usuqonda ukuthi ithrafikhi ivelaphi, isinyathelo esilandelayo ukugxila kule mithombo yethrafikhi futhi usebenzise izinsiza zakho namandla akho ukukhulisa ithrafikhi esitolo sakho ngangokunokwenzeka.
Hlobo luni lwamawashi okungenzeka ukuthi luchofozwe ngabathengi?
Kusobala ukuthi amawashi agcwalisa izidingo zethu maningi amathuba okuthi abe nezinga lokuchofoza eliphezulu, ngokusekelwe kulokho esikwenzayo kokuthenga.
Izilinganiso zokuchofoza kosesho zihlotshaniswa kakhulu nezinto ezintathu:ukuncintisana komkhiqizo, ukwenziwa ngcono kwezithombe, namasu okusebenza.
1. Ukuncintisana Komkhiqizo:
●Intengo: Qinisekisa ukuncintisana kwentengo ukuze uhehe ukuchofoza kwabathengi.
● Ikhwalithi: Nikeza ulwazi lomkhiqizo wekhwalithi ephezulu namasevisi ukuze kwakhiwe igama elihle lomsebenzisi nokwandisa amanani okuchofoza.
● Thuthukisa Imikhiqizo Ephambili: Sebenzisa imikhiqizo ephambili njengezishayeli zethrafikhi ukuze ukhulise intshisekelo kweminye imikhiqizo.
2. Ukuthuthukisa Isithombe:
●Gqamisa Amaphuzu Okuthengisa: Bonisa izindawo eziyingqayizivele zokuthengisa nezici zomkhiqizo ezithombeni ukuze uthwebule ukunaka komsebenzisi.
● Ukucaca Kochwepheshe: Qinisekisa ukucaca okuphezulu kwesithombe ukuze ubonise imininingwane yomkhiqizo, unikeze abasebenzisi ulwazi olunembile.
● Faka isikhalazo Ezithamelini Zobuhle: Khetha izitayela zesithombe nezinto ezihambisana nokuncanyelwayo kobuhle kwezethameli zewashi.
3. Ukuthuthukiswa Kokusebenza Kwezobuchwepheshe:
●Ukukhethwa kwegama elingukhiye: Khetha amagama angukhiye ahlobene kakhulu anevolumu yokusesha emaphakathi ahlobene nezici zokubuka ukuze uthuthukise izinga lenjini yokusesha.
● Ukuthuthukisa i-SEO: Lungiselela izincazelo zomkhiqizo, izihloko, nolunye ulwazi oluyisihluthulelo ukuze ukhulise ukuhambisana kwenjini yokusesha, ngaleyo ndlela uthuthukise ukuchayeka kanye namazinga okuchofoza.
Ukuze uthuthukise izinga lokuguqulwa lesitolo se-e-commerce, ukhiye usekutholeni ithrafikhi enembayo. Uma ithrafikhi ehehwa esitolo inganembile, iqhutshwa nje ilukuluku noma intshisekelo, amakhasimende angathola imikhiqizo ingafaneleki futhi aphendukele kwezinye izitolo ukuze athenge. Ngakho-ke, ukuthola ithrafikhi enembayo, ukukhetha amagama angukhiye kubalulekile, futhi lapho kukhuphuka ukuhlobana phakathi kwamagama angukhiye nemikhiqizo, kuba ngcono.
Ngakho-ke, singazichaza kanjani ngokunembile izici zemikhiqizo yewashi?
Singasebenzisa imodeli ye-FABE:
F (Isici): Isici sewashi ukubonakala kwalo: elikhulu, elincane, eliyindilinga, eliyisikwele, njll.
A (Inzuzo): Izinzuzo zewashi zihlanganisa ukujula okungangeni manzi, impahla, ukunyakaza, njll.
B (Inzuzo): Izinzuzo ezitholakala ezinzuzweni, njengensimbi engagqwali zengeza ubungqabavu, zenze abantu babonakale bebasha. Izinto ezisagolide zengeza ukuhlonipheka, zinwebe impilo yokuguga, futhi zinikeze umphumela wezinhlangothi ezintathu.
E (Ubufakazi): Nikeza ubufakazi noma izibonelo zokunxenxa amakhasimende ukuthi athenge. Ubufakazi buqukethe izimo ezithile noma idatha ehlobene (F, A, B) ukuze kuboniswe inani kanye nezinzuzo zomkhiqizo.
Uma usuzuze amakhasimende anemba, uwagcina kanjani?
Ungakwenza lokhu ngokunikeza imibukiso yevidiyo yomkhiqizo futhi uhlanganise ukuthengisa, ukuthengisa ngokuphambanayo, ukuhlanganisa, izici eziphuthumayo, nezinkokhelo zesitolimende ukuze ukhuphule izinga lempumelelo lama-oda kanye nenani le-oda.
Ukukhuthaza amakhasimende ukuthi ashiye izibuyekezo ezinhle futhi abelane ngolwazi lwawo lokusebenzisa iwashi nakho kubalulekile. Ukuhlola kubonisa ukuthi abantu abangaphezu kuka-50% bathi ukubuyekezwa kunomthelela omkhulu ezinqumweni zabo zokuthenga, futhi ukubuyekezwa kwangempela okuhle kungakhuthaza kakhulu amakhasimende ukuthi athenge.
Ukuze uzuze amakhasimende athembekile, ukuqeqeshwa kwabasebenzi kubalulekile. Ukuqeqeshwa kufanele kufakebuka ulwazi, isipiliyoni sesevisi, nokulalela impendulo yekhasimende.Ngaphandle kwemakethe yakho ye-niche, ukuqonda okujulile kolwazi lwewashi kubalulekile. Izisebenzi zokuthengisa ezinolwazi olubanzi zivame ukuheha amakhasimende anolwazi futhi zingawaqondisa ekukhetheni iwashi elilungile.
Ukwabelana ngolwazi ngamabhulogi, izinkundla zokuxhumana, noma ukusingatha ukusakazwa bukhoma ukuze kuboniswe amawashi nokuxhumana nezibukeli kuyizindlela ezisebenzayo zokuheha ithrafikhi.Lokhu kuvumela amakhasimende ukuthi athembe ulwazi lwakho, futhi, ngenxa yalokho, imikhiqizo yakho.
Ngaphezu kwalokho, ukusungula uhlelo lwezinzuzo zobulungu nakho kuyisici esibalulekile sokuthuthukisa ukwethembeka kwamakhasimende. Ukuthumela imikhonzo yosuku lokuzalwa noma yesikhumbuzo kanye nokunikeza izaphulelo kumakhasimende kubenza bakukhumbule. Lokhu kukhuthaza amakhasimende ukuthi enze ngokweqinisosincoma ukuthi ube ngamakhasimende amasha,kanjaloukukhangisa ukukhuluma ngomlomo kanye nokwanda kokuthengisa. Lawa maqhinga enza amawashi akho noma isitolo sigqame, sihehe amakhasimende amaningi futhi sigcine ubuqotho bawo.
Sengiphetha, ngokwenza isitolo sakho sibonakale, sihehe amakhasimende, futhi uthole ukwethenjwa kwawo, uzoba nesitolo sokubuka esiphumelelayo, futhi ukuthengisa ngeke kube yinkinga.
I-Naviforce ayinikezi nje kuphela amawashi angabizi kakhulu kodwa futhi iqinisekisa ikhwalithi yawo izinqubo zokuhlola izinga eliqinile.Sinethimba lochwepheshe elihlinzeka ngamaphakheji emininingwane yomkhiqizo wekhwalithi ephezulu mahhala kubo bonke abathengisi bewashi ababambisanayo, okukongela ukuhlupheka kwezithombe zomkhiqizo. Uma ufuna ukwengeza imikhiqizo emihle kakhulu esitolo sakho,Xhumana nathi ngokushesha ukuze uthole amanani akamuva futhi uqale uhambo lwethu lokubambisana!
Isikhathi sokuthumela: Mar-30-2024
