Uma ufuna ukuphumelela embonini yokubuka, kubalulekile ukuhlaziya izizathu zokuthi kungani amabhrendi amancane afana ne-MVMT kanye noDaniel Wellington bephule imigoqo yemikhiqizo emidala.Isici esivamile sempumelelo yalezi zimpawu ezisafufusa ukusebenzisana kwazo nezinkampani ezingochwepheshe ezinolwazi. . Lezi zinkampani zihlanganisa amawashi akhethekile aklama amafemu kanye namafemu akhiqizayo, kanye nama-ejensi angochwepheshe bokumaketha nokukhangisa. Bangakunikeza amawashi ekhwalithi ephezulu anamamajini enzuzo, isevisi engenakukhathazeka ngemva kokuthengisa, nezeluleko ezisebenzayo zokuthengisa nokusekelwa kobuchwepheshe kuzo zonke izigaba kusukelaukuklama, ukukhiqiza, ukupakisha, izintengo, kanye nokuthengisa emva kokuthengisa.
Ngakho-ke, noma ngabe inhloso yakho kuwukwenza umkhiqizo wewashi lakho ube umkhiqizo odumile ku-inthanethi, lisatshalaliswe ezitolo zasemgwaqweni emhlabeni wonke, noma udayise amawashi asezingeni eliphezulu kuma-boutique, kufanele ubhekane nala maphuzu angu-5 alandelayo:
Imakethe: Thola isidingo semakethe
Umkhiqizo: Ukuklama nokukhiqiza
Ibhrendi: Isakhiwo somkhiqizo esisebenzayo
Indawo: Isakhiwo sesiteshi sokuthengisa
Ukuphromotha: Amasu okumaketha nokuphromotha
Ngokubhekana nalawa maphuzu, ungagqama emakethe yokubuka futhi usungule owakho uhlobo lwewashi ukusuka ku-0 kuye ku-1.
Isinyathelo 1: Beka iwashi lakho Ngokusekelwe Kusidingo Semakethe
Inhloso enkulu yocwaningo lwemakethe ukuqonda kangcono ukuma kwamawashi ngokwehlukanaamanani amananikanye nezigaba ezimakethe ukuze ukwazi ukukhetha ububanzi bentengo obu-1-2 obufanele umkhiqizo wewashi lakho futhi ngokunembilekhomba isisekelo samakhasimende akho.
Ngokusho kwamathrendi emakethe,imikhiqizo enamanani athengekayo ivamise ukuba nendawo yemakethe enkulu. Ungakwazi ukuhlaziya idatha evela ezinkundleni zokudayisa eziku-inthanethi ezivuthiwe ezifana ne-Amazon ne-AliExpress ukuze uqonde ububanzi bezintengo namasheya emakethe emikhiqizo yokubuka eyi-10 ephezulu. E-Amazon, iningi lezinkampani zamawashi amasha zithengisa imikhiqizo yazo cishe ngama- $ 20-60, kuyilapho ku-AliExpress, izinkampani eziningi zibiza imikhiqizo yazo phakathi kwama- $ 15-35. Nakuba lezi zinhlobo zamanani zingase zibe namamajini enzuzo alinganiselwe, zingakusizaukwakha isisekelo samakhasimende esithile. Ngakho-ke, ukunikeza imikhiqizo yewashi enenani elithengekayo njengecebo lokuqala kuyisinqumo esihle futhi kungakusiza ukuzuza imiphumela ethile ngesikhathi esifushane.
Ngakho-ke, ohlelweni lokwakha isisekelo samakhasimende akho, ungacabanga ukunikeza imikhiqizo yewashi enenani eliphansi ukuze uhlangabezane nesidingo semakethe futhi ukhuphule ukuqwashisa ngomkhiqizo. Njengoba uxhaso lwakho nomugqa womkhiqizo ukhula, ungakwazi kancane kancane wethula amawashi anenani eliphezulu ukuze uwazuzeukuhlukahluka komkhiqizofuthi andise isabelo semakethe.
Isinyathelo sesi-2: Thola Umkhiqizi Olungile Wewashi Womklamo Wakho Womkhiqizo Nokukhiqiza
Esigabeni sokuqala,izindleko zokuthengangokuvamile kubala ingxenye enkulu. Ngesikhathi esifanayo, kuhle kakhuluikhwalithi yokubukaingabeka isisekelo esihle sokuthi uqongelele amakhasimende kusukela ekuqaleni. Ngakho-ke, ngemva kokuqedwa kocwaningo lwemakethe, udinga ukugxilaumnyombo womkhiqizo—umkhiqizo ngokwawo. Enqubweni yokwakhiwa komkhiqizo nokukhiqiza, ukukhetha okuthembekileumenzi wewashikubalulekile.
Lapho ukhetha umhlinzeki wewashi, nazi iziphakamiso ezithile:
1. Cabangela Ikhwalithi Nokuthembeka Komkhiqizo:Izinga lomkhiqizo elihle kakhulu liyisihluthulelo sokuheha amakhasimende kanye nokubeka isisekelo esiqinile. Qinisekisa ukuthi umphakeli angakunikeza ngemikhiqizo yekhwalithi ephezulu ukuhlangabezana nezidingo zakho nezamakhasimende akho.
2. Inani elincane le-oda:Khetha umphakeli onenani elincane le-oda elifanele isikali nezidingo zebhizinisi lakho. Uma uyibhizinisi elincane, umphakeli omncane angase afaneleke kakhulu kuwe.
3. Qhathanisa Amanani:Njengoba amandla akho okuthenga enyuka, ukuxhumana nabahlinzeki abahlukahlukene kungakusiza uxoxisane ngezintengo ezingcono. Nokho, intengo akuyona kuphela inkomba; nezinye izici kufanele zicatshangelwe futhi.
4. Ikhono Eliphelele Lomhlinzeki:Ngaphezu kwentengo nekhwalithi, cabangela amandla okuphatha i-supply chain nolwazi lomsebenzisi. Kufanele babonwe njengabalingani bakho abangakusiza ukuxazulula izinkinga futhi wakhe ubudlelwano bokuthembana.
5. Ubudlelwano Bokubambisana:Khetha umphakeli ongakha naye ubudlelwano obuhle nezinga eliphezulu lokwethembana. Vakashela umhlinzeki ngamunye, yazi ithimba labo, futhi ubone ukuthi ungakwazi yini ukwakha ubudlelwano obuseduze bokusebenza nabo.
Kafushane, ukukhetha umhlinzeki wewashi othembekile kubalulekile, njengoba kuzoba nomthelela omkhulu ekuthuthukisweni kwebhizinisi lakho nokwaneliseka kwamakhasimende. Phakathi nenqubo yokukhetha, cabangela izici ezifana nekhwalithi yomkhiqizo, intengo, amandla okuphatha uchungechunge lokuhlinzeka, nobudlelwano bokubambisana ukuze uthole uzakwethu ongcono kakhulu.
I-NAVIFORCE ingumkhiqizi wewashi onemboni yayo, esebenzisana nemikhiqizo yamawashi adumile emhlabeni futhi ithola ukudunyiswa emhlabeni wonke emazweni angaphezu kuka-100. Bahlinzeka ngezinsizakalo ze-OEM ne-ODM, kanye nohlobo lwawo lwamawashi. Lokhu kusho ukuthi ungakwazi uku-oda isampula ngaphambi kokuzibophezela ukuze uqinisekise ikhwalithi.
Uma usuthole umkhiqizi wewashi olungile, okulandelayo ukugxila ekuklameni nasekukhiqizeni imikhiqizo yekhwalithi ephezulu.
Nazi ezinye izici okufanele zicatshangelwe:
●Indlela Yokuhlanganyela:Ngokuvamile kunezinketho ezintathu. Ungasebenzisa imiklamo ekhona yewashi evela kumkhiqizo womkhiqizi, uguqule imiklamo ethile, noma unikeze imiklamo emisha ngokuphelele. Ukukhetha inketho yokuqala kulula njengoba imiklamo ekhona ayidingi isikhathi esengeziwe sokuthuthukiswa futhi isivele ihloliwe emakethe. Nokho, uma uneyakho imibono, uzodinga ukucabangela izici ezengeziwe.
●Izinhlobo Nezitayela Zewashi:Kunezinhlobo ezahlukene zamawashi, okuhlanganisa i-quartz, mechanical, kanye namawashi anamandla elanga, kanye nezitayela ezahlukene njengezemidlalo, ibhizinisi, ukunethezeka, kanye ne-minimalist.
●Imisebenzi yokubuka:Ngokungeziwe ekugcinweni kwesikhathi okuyisisekelo, ukunikeza imisebenzi eyengeziwe njengesibonisi sedethi, isitophuwashi, nesibali sikhathi kungangeza inani elithe xaxa futhi kuhehe abathengi abengeziwe.
●Izinto Zokubuka:Ukuthola izinto zekhwalithi ephezulu nezihlala isikhathi eside kubalulekile ukuze kuqinisekiswe ikhwalithi yewashi. Amawashi akhiwe izingxenye ezihlukahlukene, ngalinye linomsebenzi walo othize. Udinga ukucabangela izici ezifana nokubukeka, umuzwa, nesisindo ukuze ukhethe izinto ezifanele kakhulu. Nazi izingxenye eziyinhloko zewashi:
1.Dayela:Ukudayela kuyingxenye eyinhloko yewashi, ngokuvamile elenziwe ngensimbi, ingilazi, noma nge-ceramic. Inezimpawu nezinombolo ezibonisa isikhathi.
2.Izandla:Izandla zikhomba amahora, imizuzu, namasekhondi. Ngokuvamile zenziwe ngensimbi futhi zizungeza kusukela phakathi nendawo yokudayela.
3.Ukunyakaza:Ukunyakaza "kuyinhliziyo" yewashi, eyenziwe ngamagiya amaningi anembayo, izipringi, nezikulufu zokushayela ukunyakaza kwezandla. Ukunyakaza ngokuvamile kuyizinhlobo ezintathu: imishini, i-electronic, noma i-hybrid.
4.Ikristalu:Ikristalu into esobala emboza ukudayela, ngokuvamile eyenziwe ngengilazi (ingilazi yesafire > ingilazi yamaminerali > i-acrylic), i-ceramic, noma i-acrylic. Izinto ezihlukene zinokumelana okuhlukile komthelela nokuhuzuka.
5.Ibhande:Ibhande lixhuma ikesi esihlakaleni somuntu olifakile, ngokuvamile elenziwe ngesikhumba, insimbi, noma inayiloni.
6.Icala:Ikesi yisendlalelo esivikelayo sokunyakaza, ukudayela, nekristalu, ngokuvamile okwenziwe ngensimbi, i-ceramic, noma ipulasitiki.
7.Qopha:I-clasp iyithuluzi elixhuma ibhande, ngokuvamile elenziwe ngensimbi, elisetshenziselwa ukulungisa ubude bebhande futhi livikeleke.
8.Izesekeli:Izinsiza zihlanganisa imisebenzi ekhethekile nezinye izingxenye zewashi, njengezibali sikhathi, amakhalenda, nezixhumanisi zesandiso se-wristband.
Ukuklama nokwenza ingxenye ngayinye yewashi kudinga ukunemba nokunaka imininingwane ukuze udale iwashi lekhwalithi ephezulu, elinembile. Uma usunqumile ngedizayini nezinto zokwakha zewashi lakho, uzothola amasampula kumkhiqizi ukuze uqinisekise ngaphambi kokuqhubeka nokukhiqiza nokulinda ukwethulwa kwemakethe.
Kulesi sihloko, sihlole izici ezimbili ezibalulekile zokudala iwashi kusuka ku-0-1: ukuhlonza isidingo semakethe kanye nomklamo womkhiqizo nokukhiqizwa.
In isihloko esilandelayo, sizophinde sixoxe ngezici ezintathu ezibalulekile ngokulinganayo zokwakhiwa komkhiqizo, iziteshi zokuthengisa, namasu okumaketha nawokukhangisa.
Isikhathi sokuthumela: Feb-29-2024